Blog Packaging design and terminology

Packaging design is a complex, multi-stage process, in which many aspects have to be considered sometimes already at the stage of brief creation.
The final graphic design depends on them.
While working with the agency you may encounter specific terminology, which is good to know to ensure flow communication.


  • Brief – it is a basic document containing all the information needed to create a graphic design.
  • Photobrief – brief with photo shoot guidelines for the photographer.
  • SKU – stock-keeping unit.
  • SRP – Sales Ready Packaging.
  • BOP – back of pack.
  • FOP – front of pack.
  • Checklist – Checklist for individual design elements, before production.
  • Quick Guide – a brief brand guide.
  • Band Manual – visual brand identification guidelines.
  • Mockup – a demonstrative packaging mock-up focusing on its target shape and graphic layout.


  • Company logo
  • Brand logo
  • Product name
  • Claim and other marketing texts
  • Background and photos
  • Back od pack texts
  • EAN - barcode
  • Best Before Date area
  • Certificates logos



  • LINE EXTENSION – Designing a new product which will be a part of a previously designed product line. All design elements must match the other designs.
  • RE-DESIGN – Making design changes to the existing product/product line (e.g. elements of layout/color scheme/photos, etc.).
  • NEW PROJECT – We make product design from scratch. It's based on the brief from the client.
  • RE-PRINT – Minor text changes in a design that is already on the market.
  • NEW SUPPLIER – The supplier has changed, so we have to change the die cutter and insert new texts in a product that already existed on the market.
  • RE-DESIGN – In an already existing product/product line we have to make minor changes in the design (e.g. (e.g. shifting elements, changing color, etc.).

Packaging marking and data location:

DNX Design Sp. z o.o. is in the process of implementing a project to develop a business model that, through proper planning and optimization of the process of providing services, specialized in terms of a foreign client, will allow for its internationalization and acquisition of foreign contractors. Project financed under the Regional Operational Program of the Lodzkie Voivodship for 2014-2020.
The project titled "Development of the company's competitiveness thanks to the expansion of new foreign markets" The main goal of the project is to intensify export activities and increase the level of foreign sales of DNX DESIGN Sp. z o.o.
The project includes:
- participation in exhibition events as an exhibitor and travel missions in Europe,
- implementation of active promotion of the company's offer during participation in the fair thanks to the use of individual promotional materials,
- establishing direct contacts with potential recipients from new target markets,
- signing contracts for products offered by DNX DESIGN Sp. z o.o.
Project value: PLN 723,003.84
Contribution of European Funds: PLN 499,636.80