ABOUT DESIGN THINKING:
This process was already used in the early 1960s in the USA and has undergone an amazing transformation since then. From the way to improve technology to the way to solve a variety of problems.
Nigel Cross says in his book "Designerly Ways of Knowing" that everything we see around us is designed. Designing and improving products and making them more attractive is no longer sufficient. In this era of constant change and improvement, something more is needed.
Design thinking, on the other hand, allows you to rethink all possible paths and adjust them accordingly so that the solution works for longer.
Sometimes, to achieve such an effect, you have to think less about the product itself and more about the usefulness and role it will play in people's lives. We can also use design thinking to solve trivial everyday problems, but also to reflect on global warming, education, transport, global problems that affect us all.
It is nothing more than to understand the deep need from the client's perspective, to delve into the subject we will be working on and to gather all the necessary information to move on to the prototyping stage.
WHAT IS IT FOR?
- to solve problems;
- to create solutions;
- to upgrade products;
- to streamline processes;
- to improve services, and
- to prepare a strategy.
THE DESIGN THINKING PROCESS CONSISTS OF FIVE STAGES:
- Empathization – analysis and observation, trying to understand the problem;
- Problem definition – the exact problem you want to solve;
- Ideas – seeking solutions to our previously identified problems/issues;
- Prototype development – selecting and creating a preliminary version of the solution;
- Testing – checking how our solution works in practice, if necessary, we improve it.
SUCCESSES ACHIEVED THROUGH DESIGN THINKING?
Here are some of the successes achieved by large companies using DT:
The cases show how Braun improved the Oral B toothbrush, how PepsiCo managed to create a new strategy with design thinking. How GE Healthcare turned MR scanning into an adventure that children will remember for long. Moreover, how the Bank of America helped save money even the biggest scrooges with the "Keep the change" program.
These examples prove that, regardless of an organisation profile or the problem DT is facing, it can be used in different business areas.
