PL ES

Blog Packaging design and terminology

Packaging design is a complex, multi-stage process, in which many aspects have to be considered sometimes already at the stage of brief creation.
The final graphic design depends on them.
While working with the agency you may encounter specific terminology, which is good to know to ensure flow communication.

ELEMENTS USED WHILE WORKING WITH GRAPHIC DESIGN:

  • Brief – it is a basic document containing all the information needed to create a graphic design.
  • Photobrief – brief with photo shoot guidelines for the photographer.
  • SKU – stock-keeping unit.
  • SRP – Sales Ready Packaging.
  • BOP – back of pack.
  • FOP – front of pack.
  • Checklist – Checklist for individual design elements, before production.
  • Quick Guide – a brief brand guide.
  • Band Manual – visual brand identification guidelines.
  • Mockup – a demonstrative packaging mock-up focusing on its target shape and graphic layout.

ELEMENTS VISIBLE ON THE PACKAGING DESIGN:

  • Company logo
  • Brand logo
  • Product name
  • Claim and other marketing texts
  • Background and photos
  • Back od pack texts
  • EAN - barcode
  • Best Before Date area
  • Certificates logos

EU REGULATIONS:

DESIGN TYPES:

  • LINE EXTENSION – Designing a new product which will be a part of a previously designed product line. All design elements must match the other designs.
  • RE-DESIGN – Making design changes to the existing product/product line (e.g. elements of layout/color scheme/photos, etc.).
  • NEW PROJECT – We make product design from scratch. It's based on the brief from the client.
  • RE-PRINT – Minor text changes in a design that is already on the market.
  • NEW SUPPLIER – The supplier has changed, so we have to change the die cutter and insert new texts in a product that already existed on the market.
  • RE-DESIGN – In an already existing product/product line we have to make minor changes in the design (e.g. (e.g. shifting elements, changing color, etc.).


Packaging marking and data location:

English version